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2014-03-28 23:46:06
Designing for Kids, and Their Moms
When tailoring a design concept to a specific age group, understanding mom’s influence is key.…
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2014-03-28 23:44:31
Macro to Micro
Kelly Kovack presents a few not-to-be-missed packaging trends and opportunities.…
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2014-03-28 23:36:18
CEW’s Product Demo Marks 20th Anniversary
Affectionately called ‘the world’s largest beauty counter,’ this year’s event showcased mo...…
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2014-03-17 13:56:24
Fit to be Tied
Bows—the ultra-feminine fashion touch—aim to wrap up beauty sales.…
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2014-03-17 13:54:54
Pin-Up Girl Perfume in Scented Packaging
Bitty Bettys is a collectible fragrance collection with ‘Touch to Sniff’ cartons.…
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2014-03-17 13:53:27
Using Social Media To Reach Customers, Part 2
Platform-specific best practices are outlined for the three most popular social networking platforms. …
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2014-03-14 14:49:37
Heating Up Global Sun Care Sales
Why dispensing innovation will be essential in the global sun care market.…
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2014-03-14 14:46:24
Before & After: Hada Lobo's Redesign for the North American Market
The brand hired Group 4 to redesign its packaging for theAmerican market.…
