2013-09-16 09:19:12

French pavilion showcasing technological innovations at Cosmoprof Hongkong 2013

2013-09-16 09:19:12

 

More than 80 French companies will present their products and services at this year’s COSMOPROF Hong Kong from 13 to 15 November. Once again the national pavilion, under the leadership of UBIFRANCE – the French Agency for International Business Development – will perform to a sold-out audience. 

France’s ongoing technological innovations mean that the country has maintained the leading position that it historically occupies. With 24 % of the global market, the sector’s exports (largely to Europe but also the United States, Russia, Singapore and the United Arab Emirates) stand at 10.7 billion Euros. Asia is far from being a secondary target: it is, in fact, the zone that is most prospected by the profession and five countries in Asia feature among the top twenty customers.
 

 

Heralded by these figures that speak for themselves, the world of French-made beauty will seek to show off its assets at COSMOPROF.

The range of cosmetics targets a specific market and is aimed at well-defined customer segments. Argan oil, honey, shea butter, algae, lily, pearl extract … all nature’s riches will come under scrutiny to provide the most attractive products possible, which are refined by the latest technology to optimise the performance of the active ingredients in a context of maximum safety. This year, anti-aging products will carve out the lion’s share as they engage in a fratricidal race in pursuit of eternal youth. 

Nutricosmetics are also running with the competition, offering multiple solutions that combine health and beauty.

French companies are developing beauty concepts, genuine integrated solutions that cater specifically to beauty salons and spas.

It is not just a question of making claims about enticing qualities but also about proving them. Several laboratories at COSMOPROF will offer their services for testing the safety and performance of ever more sophisticated cosmetics.

All the senses will be stimulated. Perfumes will offer a range of olfactory experiences that cultivate regionalism and nostalgia: not just scents from Provence and Corsica but also the recreation of perfumes from the King’s Court at Versailles in the 17th and 18th centuries. The aromas can also be adapted to the seasons or planets to harmonise with every mood and occasion.

Personal care products will be on the agenda. They, too, are fond of all plant and mineral resources and which are increasingly advanced and specialised.  

Contract manufacturing, marketing and associations will all be present at COSMOPROF to complete your immersion in the world of beauty products. BRETAGNE INTERNATIONAL will join the delegation this year in support of companies from Brittany. 

Come and visit the France pavilion, sponsored by AIR FRANCE and the ACCOR Group, in Hall 1 E at the Hong Kong Convention and Exhibition Centre from 13 to 15 November, 2013.