2013-09-16 14:26:45
Top 5 in Asia Pacific personal care market
2013-09-16 14:26:45
The Asia Pacific region is the biggest region for beauty and personal care sales in the world in 2012 with sales of $122 billion, followed by Western Europe, according to Euromonitor. The top five countries for beauty sales in the Asia Pacific region are: Japan, China, South Korea, India, and Thailand.
Speaking at the HBA Global Expo inNew Yorkon the Asia Pacific beauty and personal care (BPC) market, Euromonitor International's Virginia Lee shares the gist of her presentation with us.
Leader Japan saw its beauty sales decline by 5% from 2007-2012 to reach $47.3 billion.China, the second biggest market drove growth in the region with 68% to $32 billion in 2012.India’s beauty market grew by 110% during the same time period but from a very small base to reach $8.9 billion.
Demographics and pop culture are boosting sales of men’s skin care inSouth Korea. Due to cultural factors favoring boys over girls, the male-female ratio for the 20-29 age group was 53% men and 47% women in 2012. There are more single men than single women in this prime dating age group. Men’s skin care products have exploded inSouth Korea.
Local male celebrities have embraced endorsement of skin care brands which has helped drive the trend of male grooming inSouth Korea. Celebrity endorsements have reinforced the message that it is acceptable for men to use skin care products and even cosmetics.
These factors led to sales of men’s skin care products to grow by 126% from 2007-2012 to reach $565 million inSouth Korea.
Demand for skin care was strong throughoutAsia. Sales of skin care,Asia’s largest beauty category, grew by 27% from 2007-2012 to reach $45 billion. Anti-agers drove skin care sales, growing by 61% to reach $9.1 billion. Facial moisturizers, the biggest skin care category in Asia Pacific, grew by 22% in 2012 to reach $15.6 billion.
Here we take a look at those top players based in Asia Pacific.
|
Company
|
Country
|
Sales
|
|
Kao
|
Japan
|
$8.5 billion
|
|
Shiseido
|
Japan
|
$7.1 billion
|
|
Lion
|
Japan
|
$3.5 billion
|
|
AmorePacific
|
South Korea
|
$3.0 billion
|
|
LG Household
|
South Korea
|
$2.4 billion
|
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