2013-09-16 14:40:16
Color Cosmetic Market in China
2013-09-16 14:40:16
Make-up for women has a long history in China, tracing back to thousands of years ago. The traditional style of Chinese make-up for women is best exemplified in classic Beijing Opera, where both actors and actresses wear heavy make-up when they perform. However, since 1949, especially during the Cultural Revolution period between 1966 and 1976, make-up was condemned as decadent capitalism. It was not until 1978 when China started its economic reform and open door policy that make-up became popular again. Nowadays, the majority of Chinese women living in urban areas still do not wear make-up except for some special events, and if they do, they tend to do wear only a light covering.
According to Mintel, the total market value for makeup and colour cosmetics products in China is forecast to grow at a compound annual growth rate (CAGR) of about 8.8% in value to 26.5 bn RMB in 2017. The market will continue to grow, but at a slower rate over the next five years.
Based on Mintel’s consumer research, all-natural ingredients (24%) is the top expected product functionality by Chinese consumers purchasing makeup and colour cosmetics products. This is followed by natural ingredients (19%), anti-aging function (10%) and hypoallergenic (8%). The major reason that consumers prefer all natural ingredients because they think wearing makeup will cause damage to their skin due to synthetic ingredients and the blockage of skin cell to breathe.
For the factors considered by Chinese consumers in purchasing colour cosmetics, effectiveness is the most important, according to Mintel’s consumer research survey. And this is followed by functionality, brand and consistently high quality. As a result, the ingredients or properties in makeup and colour cosmetics products are very important in which consumers seek for when it comes to purchasing.
When it comes to the frequency usage of colour cosmetics products, Mintel’s consumer survey observed that Chinese consumers use different types of makeup and colour cosmetics with different frequencies. The leading reasons for not wearing makeup are concern over how good it is for skin and how it feels on the face. Multifunctional products, natural products and foam textures could help to convince non-wears, by positioning the products more for their hybrid qualities than as cosmetics.
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