2013-10-16 14:52:59

Nivea goes for ‘glass effect’ jars

2013-10-16 14:52:59

SKINCARE giant Beiersdorf has selected a package intended to deliver a high-end image and user-friendly design for an anti-aging cream under its Nivea brand.

Empress thick-walled jars from RPC Bramlage are now being used for Nivea Cellular Anti-Age Day and Night cream, which promotes cell regeneration and reduces skin stretching.

Design was carried out by RPC together with Beiersdorf, based on the brand’s established design principles. RPC was able to offer several colour samplings and prepare ideas utilising different colours and finishes.

 

The Empress jar offers an innovative dual-layer construction, with a coloured inner jar visible inside the clear outer container. The popular range is now available in sizes of 50, 75, 200, 250 and 300ml in single or double-walled variants, made either with SAN, PP/PP, or SAN/PP.

While the overall pack achieves a luxurious thick-walled ‘glass effect,’ the use of plastics offers significant lightweight and shatterproof advantages that make it safe and practical both for the end user and the supply chain. The SAN variant in particular delivers stunning high transparency.

To complement the high-end nature of the jar, RPC Bramlage offers a wide range of effective decorative techniques to specific requirements. Options include colour matching, labelling, hot stamping, lacquering, metallisation, silk-screen and pad printing.