Beauty marketers have been racing to be the first to market products with new alphabet-letter names - all in an effort to differentiate and jump on the bandwagon of the new trend that began with the recent popularity of BB creams. 

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Brands including Clinique and Peter Thomas Roth now have CC creams. And Julep Beauty just announced it will launch the first-ever DD Cream and DD Concealer in late May, 2013. 

Why DD? 
"We've received an overwhelming number of requests to broaden our reach in beauty, and a response to the multitasker makeup trend seemed a great place to start. Our loyal Mavens have inspired us to create truly revolutionary products we believe in," said Jane Park, CEO / founder, Julep. 

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According to the brand, the new products provide more coverage than a BB cream, and contain more beneficial ingredients than a CC cream. 

Julep's DD Cream offers protection, anti-aging, brightening and moisturizing benefits. It is an SPF 25 formula that contains: Matrixl Synthe 6, to plump the skin and help improve fine lines; Malvaceae Lipid Extract to even skin tone; and Hibiscus S. and Olive extracts to hydrate the skin. 

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Julep's DD Concealer provides illuminating and anti-aging benefits. It contains Synovea HR to even and brighten skin tone, and Granpowder Lumiere Powder to scatter light, conceal wrinkles and visually minimize pores.