2014-06-01 00:31:16
CEW’s 2014 Insider's Choice Beauty Award Winners
2014-06-01 00:31:16
By Marie Redding
The year’s most innovative products were honored at Cosmetic Executive Women’s 2014 Insiders’ Choice Beauty Awards on May 16th in New York City. Over 5,500 beauty industry execs participated in the voting process to determine the winners.
Iconic Award Winners
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The Iconic Beauty Award winner in Mass is Maybelline New York’s Great Lash Mascara, which the brand says is America’s best-selling mascara. Here’s a few surprising stats: One tube of Great Lash is sold every 1.9 seconds within the U.S., and every 1.1 seconds globally. Plus, the mascara’s instantly recognizable signature pink bottle with its lime green cap - designed in 1971 - has certainly earned ‘icon’ status.
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The Iconic Beauty Award winner in Prestige is YSL Beaute’s Touche Éclat. According to YSL, one Touche Éclat is sold somewhere in the world every ten seconds. Part of its claim to fame is its packaging – a convenient highlighter pen in classic gold that can help to brighten and conceal with just a click.
Eco, Indie, and QVC Winners
Aveda is the Eco winner, due to its many Sustainability Principles – including incorporating recyclable and post-consumer recycled content into its packaging. Aveda is also the first beauty company to achieve 100 percent post-consumer recycled PET packaging for a few of its skincare and hair care products. In addition, Aveda is one of the largest corporate purchasers of wind energy in Minnesota, where its manufacturing facility sends zero waste to the landfill.
The Indie Brand winner is GlamGlow, a brand created by the Hollywood-based wife-and-husband team Glenn & Shannon Dellimore. The brand includes different types of mud-based masks and treatment products, which were originally developed for actors to help make their skin look camera-ready – instantly. The product lineup is expanding, and now includes a mud cleanser.
GlamGlow’s packaging looks as camera-ready as an actor’s skin. The luxe jars are modern shades of blue, green, black and white, which look matte and metallic at the same time - reminiscent of iPod
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hues. Sleek silver accents help give the packaging a ‘glow,’ reflecting its name.
The QVC ‘Beauty Quest’ winner is Dr. Macrene Skin Results
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37 Extreme Actives. The brand will be featured on the QVC network in July, during a CEW Beauty Awards show.
Best Sellers & Most Buzzed About
The trendy and modern ‘social media’ category - ‘Most Buzzed About’ - is sponsored by Yahoo. CEW’s judges determined which products were the ‘most buzzed about’ on the Internet in 2013 by examining product trends on Yahoo, including search data and Tumblr blog volume. The winners are L'Oréal Paris’ Voluminous Butterfly Mascara in Mass; and Estée Lauder’s Modern Muse Eau de Parfum in Prestige.
The ‘Best Seller’ Award recognizes the product categories with the most growth in sales and the best-selling product in that category, in mass and department stores. Winners are based on retail sales data from IRI and NPD. The Best Seller winners are Maybelline’s The Falsies Big Eyes by Volum’express in Mass, and Clinique Dramatically Different Moisturizing Lotion+ in Prestige.
Scent, Hair, Nail, Grooming, and Bath & Body Winners
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The winners of Best Scent, for women, are Sonia Kashuk for Target’s Eau De Toilette in Pink Innocencia in Mass; and Coty Prestige’s Honey Marc Jacobs in women’s Prestige. In the Men’s Scent category, there is only one winner - Ralph Lauren Fragrances’ Polo Red.
The winners in the Hair category are Kérastase’s Initialiste Advanced Scalp and Hair Concentrate, for Hair Care; Living Proof’s Perfect Hair Day 5-in-1 Styling Treatment, for Styling; and Color Wow’s Root Cover Up, for Coloring.
The Best Nail Product is Dior’s Nail Glow. In Men’s Grooming, the winner is Lab Series’ Skincare for Men Pro LS All-in-one Face Treatment.
Two moisturizers are the winners in Bath & Body - and in Mass, the
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winner is Vaseline’s Spray & Go Moisturizer Total Moisture, (read more about its convenient spray can). In Prestige, the winner is Shiseido Cosmetics’ America Future Solution LX Total Regenerating Body Cream.
Best in MakeUp
The Makeup category is divided into Eyes, Lips and Face. The Best Makeup products for Eyes are Dior’s Diorshow Iconic Overcurl Mascara in Prestige, and L'Oréal Paris’ Voluminous
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Butterfly Mascara (which has also won the ‘Most Buzzed’ award) in Mass.
The Best Lip products are Sonia Kashuk for Target Shine Luxe Sheer Lip Colour in Mass, and Clé de Peau Beauté’s Extra Rich Lipstick in Prestige. In the Face category, the best in Mass is Sonia Kashuk for Target’s Chic Luminosity Bronzer/Blush Duo, and the winner in Prestige is bareMinerals’ Ready To Go Complexion Perfection Palette in Prestige.
Skincare Winners
The skincare category is divided into eight sub-categories this year. In Best Anti-Aging product,L'Oréal Paris’ Revitalift Miracle Blur is the winner in Mass, and Clé de Peau Beauté’s Le Sérum is the winner in Prestige. The Best Moisturizers are Josie Maran Cosmetics’ 100% Pure Argan Oil Light in Mass; and L'Oréal Paris’ Age Perfect Glow Renewal Facial Oil in Prestige.
The Best Eye Treatment products are both in packaging designed to protect the formulations, which adds value for the consumer. The Mass winner is Vichy’s Liftactiv Serum 10 Eyes & Lashes, which is in a metal bottle with an airless pump dispenser. In Prestige, the winner is Brightmud Eye Treatment by GlamGlow, which is also this year’s Best Indie Company. This product is packaged in individual unit-dose packaging, which protects the product from air – keeping each dose fresh.
The winners for Best Acne Treatment as well as Best Cleanser and Scrub are both products in
single-use pads and wipes. The Best Acne Treatment is Dr. Dennis Gross Skincare’s One-Step Acne Eliminating Pads. The Best Cleanser & Scrub is Yes to Grapefruit’s Brightening Facial Towelettes.
The last skincare winners are: Fresh’s Sugar Cherry Tinted Lip Treatment SPF 15 for Best Lip Treatment; La Roche-Posay’s Anthelios 60 Ultra-Light Sunscreen Fluid is Best Sun Product; and Tria Beauty’s Age-defying Laser is Best Skincare Tool.
Congratulations to all the winners!
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