At this year’s edition of Cosmoprof Worldwide Bologna, the packaging show-within-a-show—Cosmopack—will present a special interactive exhibit called the Factory Project- the “Mascara Factory.”  Stop by Pavilion 15A, March 19 – 22, for an eyelash-batting tour. Show organizers say this year’s production project will offer visitors and buyers a rare chance to get a behind the scenes peek into the production journey of the world’s most popular beauty product: mascara.

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According to Mintlife, mascara is the highest purchased beauty product; over the span of her lifetime, a woman will spend an average of $ 3,770 on mascara. In having this kind of product significance in the global beauty market the “Mascara Factory” will show all the energy that is placed into the production process, spotlighting ingredients with highly innovative raw materials resulting in top quality products from start to finish. The Cosmopack limited edition Mascara will also be produced with reduced CO2 emissions to underline the fair’s commitment to environmental sustainability.

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Also located in Pavilion 15, The Trend Forum will be the place to learn about and experience an array of high-profile programs from the realm of beauty subjects, such as: trend analysis, new research findings discussions, and beauty innovation. A sequence of round tables, speaker segments, and workshops with an underlying theme of eco-beauty will be devoted to Cosmopack exhibitors, cosmetic industry operators, certification bodies, trend agencies, and beauty academies.  
The Cosmopack Factory Project premiered in 2013, highlighting lipstick as its beauty product. The following year, the technological development of face powder was the focal point. This year, mascara takes the project lead.

Cosmoprof Worldwide Bologna will be held March 20-23.