On October 16th, in celebration of Spirit Day, Johnson & Johnson will turn more than 20 brand logos purple in support of anti-bullying, as well as LGBT youth. 
Alison Lewis, Chief Marketing Officer, Johnson & Johnson, said:
 
"Johnson & Johnson is a proud advocate for LGBT rights. Our commitment to diversity and inclusion is deeply rooted in the values instilled by Our Credo and is exemplified in a number of our companies' programs and activities."
 

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Spirit Day was started by Canadian high school student, Brittany McMillan, as a response to the young LGBT people who had lost their lives to suicide. Participants are encouraged to wear the color purple, which symbolizes spirit on the rainbow flag.
 
The logos will change on J&J's websites, as well as on Facebook and Twitter.

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