The ethnic market is growing rapidly and there’s a strong overlap with a broader range of consumers as well. To spotlight the trend, Cosmoprof North America (CPNA) has announced that it will debut its first-ever multicultural program, Tones of Beauty, at its upcoming annual event, scheduled to take place July 12-14, 2014 at Mandalay Bay Convention Center in Las Vegas.  The program serves to showcase a select group of coveted and innovative multicultural brands across five distinct categories: skin, hair, cosmetics, fragrance, and lifestyle. The 10 selected companies represented will also cover the retail gamut from small indie brands to rapidly growing power brands. To ensure successful program implementation and brand selection, CPNA has partnered with renowned global beauty media group love, Aunt Bonnie, whose founder & CEO Corey Huggins is personally curating the program.
 

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love, Aunt Bonnie is driving the polyethnic beauty conversation by offering integrated digital campaigns to both emerging and established brands aiming to make a mark among multicultural consumers. Huggins capitalized on his collective marketing and brand management background to launch love, Aunt Bonnie and has since charted strategic direction for Maybelline, Black Opal, and PhytoSpecific, to name a few. His reputation as the “Beauty Godmother” among brands seeking to connect with the Black and Brown beauty markets made his organization the first choice to lead CPNA’s Tones of Beauty debut.
   

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Tones of Beauty was spearheaded by Daniela Ciocan, marketing director, CPNA, whose decade of success in the launch of innovative programs at Cosmoprof North America has resulted in global industry accolades. This year’s trade show is expected to welcome more than 946 exhibitors from 40 countries with expected attendance of more than 27,000 industry professionals from 101 countries. Tones of Beauty was inspired by Ciocan’s market observations and fervor to ensure CPNA continues to meet growing beauty demands. While many multicultural brands exhibit at CPNA, this is the first time the organizers have created an exclusive section dedicated solely to the industry.