With South Korean innovations in the global cosmetics industry making headlines and setting trends, the next MakeUp in Seoul BtoB trade show promises to be well attended by both regional and international industry leaders. Scheduled to take place April 15-16 at the Conrad Hotel in Seoul, in the heart of the main business area of the South Korean capital, the show will feature makeup and skin care suppliers specializing in areas from formulation to packaging, and including accessories. Last year’s edition, the first, attracted more than 1,800 people over two days; attendees were mostly from Asia, but also from other parts of the world.

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More exhibitors will be featured this year, according to Sandra Maguarian, show manager, who said: “In light of requests, we plan to double the exhibition space…with quality exhibitors and visitors.” New exhibitors will join the show from both Asia and Europe.

Highlights of this second edition will include a full program of conferences, with several chaired by renowned makeup artists from Europe and the U.S., as well as cosmetic demonstrations from the best makeup schools in the region.

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Electronic beauty devices, digitization of retail outlets, and mobile application of virtual makeup will also be part of the mix at the show.

“The winning recipe for MakeUp in Seoul, said Jean-Yves Bourgeois, show organizer, is partially due to the mission that we have set to ensure that young people become an integral part of the dynamics of our event.”
 

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