Many Brazilian consumers of body care products are loyal to the brands they buy, with 35% citing they usually buy the same brand, reveals Mintel in its recently launched Bodycare report.

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This is especially true in relation to women (41%, compared to 30% of men) – and among women, 44% of those aged 25-34 do so, compared to 37% of women aged 35-44.

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Women Are More Loyal To Facial Skincare Brands

By the way, Women are also more loyal to facial skincare products. According to Mintel’s Facial Skincare, Brazil, 26% of women said they always choose the same brands of facial skincare products, compared to 19% of men. Brands can tap into this opportunity and try to retain these consumers by sending them free samples.

Male Consumers

Regarding male consumers, those aged 35-44 are the ones who are more likely to stick to the same brand of body care (34%, compared to 29% of 16-24s). The loyalty of the more mature adults could be maintained through point-based loyalty cards, which can be exchanged for other products, or  through direct mail to consumers’ homes with free samples of newly launched products.

Younger Consumers

Mintel has also found that younger consumers tend to know what type of body care product they will buy: 27% of men aged 16-24 and 40% of women in the same age group cited knowing what type of product they will buy before going to the store.

The younger ones tend to be attracted by convenience and brands they already trust. Brands could tap into this opportunity and show other products to these consumers so that they try other scents and/or other types of textures and packaging so they are not always choosing the same products. Creative marketing actions in stores, such as interactive or 3D displays, can also encourage impulse buying.