L'Oreal Paris has named a new celebrity makeup artist to its panel of experts - Sir John. L'Oreal says he is a "consummate visionary", and uses the "power of cosmetics...to empower women to become their most beautiful selves."

Looking for Lipstick container?

In his new role, Sir John will lend his insights and expertise to everything from product development and how-to's to social media. He is based in New York City, and considers himself an artist, first studied art in school before moving onto makeup.

"We are delighted to welcome Sir John into our L'Oreal Paris family," said Karen T. Fondu, President, L'Oreal Paris. "His skill for knowing how to draw out confidence and enhance the natural beauty in a woman is exceptional. His creativity and skill will help our consumers translate professionally-inspired looks to the everyday and encourage them to be their own makeup designers."

"I'm thrilled to be working with L'Oreal Paris - it's a humbling experience," says Sir John.  "It's a brand I have admired for years, dating back well before my career as a makeup artist even began. I will wear my new title with pride and aim to inspire as many women as possible."

Looking for Lip gloss container?

Celebrity Clients

Sir John has worked with Pat McGrath, and worked as Beyonce's official makeup artist for two world tours. Regular celebrity clients also include Karlie Kloss, Liya Kebede, Chrissy Teigen, and Joan Smalls.

He is also often featured in magazines - the photo above on the right is courtesy of Elle. The magazine features Sir John in this slideshow on its website: Beauty Tips Straight From Beyonce's Makeup Artist.