Bobbi Brown Cosmetics is promoting its new Long-Wear Eye Collection, in a campaign that features some of the world's greatest female extreme athletes.

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The new user-generated campaign is called #LONGWEARLIFEPROOF, and the athletes will ski, base jump, snowboard and surf, with a GoPro camera, to show how well their Bobbi Brown Long-Wear makeup stays on. The new products in the Bobbi Brown line claim to be water-proof, smudge-proof, and sweat-proof.

#LONGWEARLIFEPROOF content will live on a campaign dedicated landing page on BobbiBrownCosmetics.com, and link out to the Bobbi Brown Cosmetics YouTube channel.

The athletes starring in the campaign are:

American World Cup alpine ski racer and Olympic Gold Medalist Julia Mancuso; halfpipe snowboarding Olympic gold and silver medalist and three-time Olympian Hannah Teter; World Surf League (WSL) Longboard Champion and professional surfer Kelia Moniz; and world record BASE jumper Roberta Mancino.

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Bobbi Brown, makeup artist/founder/COO, Bobbi Brown Cosmetics, commented:

"I have always loved and admired athletes, and I find these four women to be extraordinarily admirable and unique. They are strong, determined, passionate and confident in who they are and what they do. There is nothing more beautiful or inspiring. I'm honored they will get to share their beauty stories with our brand followers while also showing firsthand how our Long-Wear makeup can stand up to even the most extreme of lifestyles.”

The Long Wear collection includes gel eyeliner in a pot; gel eyeliner in a pencil, in 6 shades; a cream-shadow stick in 7 shades; a long-wear cream eye shadow, also in a pot, in 19 shades; no-smudge mascara; and ‘perfectly defined’ long-wear brow pencil, in 8 shades, which is an automatic, waterproof pencil with a slanted tip on one end and a brush on the other.