2015-06-04 10:30:26
L'Oreal and Proenza Schouler Sign License Agreement
2015-06-04 10:30:26
L'Oreal and Proenza Schouler have signed a license agreement for the creation and development of fine fragrances. L'Oreal Luxe's Designer Brands Fragrances portfolio already includes Cacharel, Diesel, Maison Margiela and Viktor & Rolf.
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Nathalie Duran, International General Manager, L'Oreal Designer Brands Fragrances, said, "Proenza Schouler is one of the most inspiring brands in the fashion arena, redefining what it means to be a modern woman today. They are the voice of a generation. The brand's commitment to innovation, detail, beauty and craft mirror the very core values of L'Oreal's Luxury Designer Brands Fragrances."
Proenza Schouler is known as an "edgy" women's wear brand based in New York City. It was founded by designers Jack McCollough and Lazaro Hernandez in 2002. Inspired by modern art and youth culture, McCollough and Hernandez are constantly pushing the boundaries of traditional fabrication with an inter-play between new technology and craft, stated L'Oreal in a press release.
"Jack McCollough and Lazaro Hernandez clearly belong to the very short list of today's most aspiring US designers whose creativity will bring the perfect complement to L'Oreal Luxe's portfolio of iconic fragrance brands. We are eager to welcome these remarkable designers to the L'Oreal family," commented Nicolas Hieronimus, President L'Oreal Selective Divisions.
McCollough and Lazaro responed with this statement: "We are incredibly excited to embark on this new adventure with L'Oreal. Working on a fragrance has always been a dream of ours, and we could not have imagined that one day we would be given the chance to do so with the world leaders in the field. We look forward to translating our visual aesthetic into the subtle and highly emotional world of scent."
We can't wait to see what the fragrance packaging will look like.
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