Hammer & Nails Hand & Foot Grooming Shop is the first mens' nail salon in Los Angeles, and it is set to expand.

Hammer & Nails was founded by Hollywood screenwriter Michael Elliot, shown above. The salon features low-lighting, oversized leather chairs, personal TV's with remotes, high-end headphones, and male-centric hand and foot treatments.

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Elliot has announced that his company, The Hammer & Nails Salon Group, is ready to grant franchise licenses in over 40 states.

"The stigma against men getting manicures and pedicures is disappearing and more and more men are realizing that hand and foot care isn't a question of masculinity but a matter of health, wellness and good grooming," said Elliot. "Until now, most men had no choice but to visit traditional female-centric nail salons, which can often be awkward, embarrassing and uncomfortable. The other option includes the full-service men's salons where manicures and pedicures are often done in private rooms, away from the eyes and judgment of men getting haircuts. Hammer & Nails offers men hand and foot grooming in an environment specially designed for their comfort."

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Natasha Ray, GM of the Hammer & Nails' Hollywood location and The Hammer & Nails Salon Group's Vice-President of Training. commented, "Our focus, uniqueness, and proven business model offers franchise investors the opportunity to own a niche business in the burgeoning men's grooming industry with little direct competition. Ownership of a Hammer & Nails Hand & Foot Grooming Shop is an investment opportunity ripe for people who have an entrepreneurial mindset and an interest in the business of men's grooming."