“The #GONUDE filter is co-designed to create a ‘reality show’ that applies our selected products in specific shades to look like a natural real-life application,” said Jenny Frankel, Nudestix president and founder. “We wanted to give users the ability to just add a touch of color to bring out their finest features and create a confidence movement empowering women when it comes to makeup, to go nude but better. With Perfect365, users can share their enhanced selfies on any social platform and shop the entire look instantly. This will revolutionize the Nudestix digital shopping experience through immediate personalization, virtual trial and mobile commerce.”As the most popular digital makeover app worldwide with more than 60 million users, Perfect365 gives users unique control over their smart phone selfies. With ArcSoft’s face detection technology, users can try and apply digital makeup to their self-portraits, with results so realistic they give users the ability to test actual makeup colors without ever cracking open a tube of lipstick or compact of blush."

Starting July 7 users will able to use the #GONUDE Hotstyle in the Perfect365 app to digitally apply six Nudestix products, including the Mystic Lip+Cheek Pencil, Magnetic Eye Color pencils in Gilt, Immortal and Lilith, and Concealer and Sculpting Pencils. Once they customize the look to perfectly fit their styles, users can then purchase Nudestix products directly from the app and recreate the makeover in real life with a featured how-to video.

For more on Nudestix, please see Beauty Packaging's slideshow.