2015-10-19 11:59:48
London Oud, Inspired by The Clash
2015-10-19 11:59:48
Fragrance Du Bois has launched a new fragrance, London Oud - created for its celebrity client and London resident, David Haye, the former World Heavyweight Boxing Champion.
The fragrance was inspired by the iconic song by The Clash, "London Calling." Consumers can purchase it, but not in London. So far the scent is available inselect boutiques in Singapore and Malaysia, but there are plans to expand distribution.
The juice is a unique, 100% natural, Oud-based fragrance that reflects the history and vitality of London.
"When David Haye first approached us to create this fragrance back in 2013," said Nicola Parker, Brand Director at Fragrance Du Bois, "I was both thrilled and a little trepidatious. I was brought up in and around London, and worked there for several years in the fashion industry. Helping to create a fragrance that told the story of a city that is close to my heart, was going to be a challenge, but also a dream job."
Parker continued, "I instantly identified Francois Merle-Baudoin as the right man for the task. He worked closely with David, and as a fifth generation perfumer, who was actually born in Grasse, he understands the complexities of working with natural Oud, as well as the demands and mores of the modern fragrance world. In the middle of 2014, after almost a year of creative work, the fragrance was born, and as soon as we tested it, we knew it was going to be something very special indeed."
The Oud oils are sourced from the company's own agarwood plantations, managed by the award-winning sustainable plantation company, Asia Plantation Capital. "We know, for a fact, that our Oud is genuine and real," said Parker. The Oud oils are 100% sustainable and ethically sourced.
please visit www.topbeautysh.com for more cosmetic packaging information.
please visit www.topbeautysh.com for more cosmetic packaging information.
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