2016-01-08 13:35:29

L’Oreal To Launch Twitter Campaign on Golden Globe Night

2016-01-08 13:35:29

L’Oreal is asking celebs to tweet on the night of the Golden Globe Awards, on January 10th 2016. The brand’s celebrity spokeswomen, including Julianne Moore, Karlie Kloss, Eva Longoria, Frieda Pinto and Liya Kebede will be “banding together as catalysts for change,” the brand says, and sparking dialogue on Twitter by putting forward their own words that are #WorthSaying. L’Oreal is also asking every woman to be a part of the conversation by tagging @LorealParisUSA and using the hashtag #WorthSaying on Twitter during the Golden Globes broadcast this Sunday, from 5:00pm EST – 11:00pm EST. “For over forty years, since the time we declared our iconic tagline, ‘Because You’re Worth It,’ L’Oréal Paris has supported the individual beauty and intrinsic worth of every woman,” notes Karen Fondu, President of L’Oréal Paris. “We are fueling the powerful words of women everywhere, so their most-worthy conversations reach, affect and inspire as many other women as possible.” Via a live social command center, L’Oréal Paris will purposefully spotlight and amplify the meaningful sentiments women are expressing on the red carpet and in social media by selecting posts and sharing them on the brand’s platforms and in digital advertising. The campaign also will debut customized television billboards, banner ads and online videos, all in an effort to inspire women to join the #WorthSaying conversation and further elevate women’s voices to an unprecedented level. 

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