2016-03-08 11:41:07

Inspiring the Next Generation Of Personal Care Products

2016-03-08 11:41:07

Even after a decade of gains, global sales of cosmetics and personal care products show no sign of abating. Sales are expected to add 3.5-4.5% a year to reach $500 billion by 2020, driven in part by demand for natural or organic sun and skin care products. Indie brands are driving innovation, while a new generation of products are inspired by consumer concerns about energy consumption and water usage. In-Cosmetics 2016 enables brand owners to source new ingredients to create a new wave of cosmetic products for the years ahead.

In-Cosmetics returns to Paris next month, providing the perfect opportunity for buyers to see all the major players, as well as the most innovative start-ups, in one place and at one time. In-Cosmetics 2016 is the largest in the event’s 26-year history; the exhibition will be 1,300m2 bigger than last year, with more than 700 exhibitors from 42 countries on show. Formulators, buyers and consultants, as well as those involved in production and regulatory affairs, will be able to source ingredients from across the globe when the show kicks off on 12 April at the Paris Expo, Porte de Versailles, France.

“With exports of French cosmetics increasing by 6.2% in the first half of 2015, cementing its position as the world’s leading exporter of personal care products, there is no better location for In-Cosmetics 2016,” said Cathy Laporte, exhibition director, In-Cosmetics. “The personal care industry is always evolving and we’re entering a new era, led by brands that are creating highly innovative products that meet the demands of modern consumers. Once again, we’ll provide a platform for businesses to learn about the trends shaping the future of the industry through a series of interactive workshops, presentations and our renowned exhibition.”

What’s New?
North America remains important to the global beauty and personal care market. Currently worth $78.1 billion, it is expected to reach $89.5 billon by 2019, according to Euromonitor International. Having seen its growth slow down in recent time, it is being rejuvenated by indie brands that, according to Kline, reported growth of almost 20% from 2013 to 2014.

In-Cosmetics 2016 will feature a dedicated US pavilion, supported by the US Department of Commerce. Exhibiting North American companies will showcase some of the most innovative raw materials and ingredients from across the continent. Mintel and Kline will present exclusive insights into the US market, during In-Cosmetics’ free education program. Mintel’s David Tyrell will speak on the local and global impact of US trends, while Vera Sandarova of Kline & Company will discuss personal care ingredients market changes, trends and the outlook for niche ingredients in the US.

New Interactive Features
The Paris show will include two new features to help businesses learn about trends and source different ingredients. A Sensory Bar, devised as a response to demand for direct interaction and hands-on knowledge transfer, will house a “try-out” area to encourage visitors to test innovative textures and sensations. Formulations created using new fragrances, tastes, transforming textures and state-of-the-art pigments will be displayed to inspire finished product manufacturers to develop the next wave of products.

Also new is the Formulation Lab, a purpose-built laboratory on the show floor. Exhibitors will host more than 10 one-hour sessions, allowing finished product manufacturers to learn from the experts who are driving innovation in the sector.

Education Opportunities
This year there will be over 100 hours of presentations, from high profile speakers based across the globe, that will focus on crucial scientific and regulatory subject areas, and the latest consumer trends. The show will feature a regulatory and scientific workshop program that addresses the most crucial challenges personal care professionals are facing today. Dr. Nava Dayan will moderate a workshop on the skin microbiome, and Dr. Karl Lintner of Kal’idees, will lead a discussion on cosmetic preservation. Dr Alain Khaiat of Seers Consulting will also host a session on claim substantiation for natural and organic products.

The Marketing Trends program will address an array of controversially discussed industry topics and give an update on the latest trends, statistics and market data. More than 20 sessions will take place during the three-day event, with a number of high profile speakers taking to the stage.

Lucille Gauthier, senior designer at Peclers, will offer thoughts on what will be expected of beauty products in winter 2018. Meanwhile, Stirling Murray of The Red Tree will discuss whether mergers and acquisitions are a trend shaping the future. Consumer diversity will be explored by Euromonitor Analyst Oru Mohiuddin.

Additionally, a special roundtable discussion will run to debate the best way to launch green products and visitors will be able to find out about the latest green, natural and organic global trends.  The event includes more than 80 hours of Innovation Seminars from industry suppliers.

Gain Inspiration
As always, the exhibition will be a hive of activity, with plenty of opportunities for visitors to network with existing contacts, while meeting new ingredient and raw material manufacturers.  During the exhibition, 700 exhibitors will showcase their latest ingredients.

Said Sarah Molloy, supply chain & NPD coordinator for Omorovicza, made the most of last year’s exhibition and found it to be of benefit to her business.

“It was the first time I’d been to the show and it was amazing,” she said. “I went to find the latest and best raw materials and to talk directly to suppliers. In-Cosmetics is incredibly important for the industry, there’s so much to be gained by having everyone in one place.”

Other Highlights
Key zones will enable visitors to plan their day, target relevant suppliers and gain insight relevant to their business. The Innovation Zone, a popular area at in-cosmetics events, will return to the Paris show. More than 80 products, created by exhibitors, will be displayed, all recently launched and produced using ground-breaking ingredients and technologies.

The Lab Equipment Zone is a new addition to the in-cosmetics show highlighting the latest developments from the world of lab equipment. The zone will present a unique opportunity for visitors to learn about lab equipment trends.

Meanwhile, the Testing and Regulation Zone will host over 50 exhibitors and provide advice on regulatory compliance, measuring efficacy and how to ensure the safety, stability and shelf-life of products. Finally, over 40 fragrance manufacturers will be on hand in the Fragrance Zone to discuss the latest trends, formulation challenges and consumer buying behaviour.

The coveted awards will also return in 2016 with the Lifetime Achievement Award back for the next winner in its three-year cycle. The Innovation Zone Best Ingredient Award, Green Award and brand new Sensory Award will be given to products that highlight innovative science and provide substantial benefits to the end user.

“There really is no better place for brands and manufacturers to visit. in-cosmetics provides a unique opportunity to source ingredients, while learning about the trends shaping the future of our industry,” concluded Laporte. “We’re confident that the educational program and workshops delivered this year will help businesses plan for the future with confidence. We look forward to welcoming professionals working in the development or formulation of products, business development and regulatory affairs, as well as buyers and consultants from across the global personal care market to Paris in April.”

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