2016-05-06 09:12:27

Cosmopack NY Unveils May 11-12 Program

2016-05-06 09:12:27

Trends and innovation related to Italian-made packaging, products and machinery will once again be the focus of Cosmopack New York. The exhibition dedicated to the supply chain—and developed in conjunction with Cosmoprof Worldwide Bologna—will present the third edition of Cosmopack International Business Forum & Exhibition, on May 11th and 12th, at the Spring Studios in Manhattan.   This event is supported by the Italian Ministry for Economic Development and the Italian Trade Agency. It is also a collaboration with Cosmetica Italia and Polo Tecnologico della Cosmesi, as well as a partnership with ICMAD and CEW.   Here’s a look at some of this year’s educational program features:   —“I Am a Beauty Guru!”: Elie Papiernik, managing partner and art director of Centdegrés, will present ”Tell me a story today! The walking packaging,” which focuses on the potential of packaging as a new way to communicate and interact with consumers through emotions.   —“Multi-Ethnic Impact on Color Cosmetics”: Lan Vu, founder and CEO of Beautystreams, will lead a discussion on how various regions around the world and multicultural consumers view color, and how this impacts the cosmetic industry.   “From Marc Jacobs to H&M: Building a blockbuster cosmetics brand for a fashion house”: Sam O’Donhaue, founder and art director of ESTABLISHED New York, an American design studio, will speak about what it takes for each fashion brand to create a successful cosmetics product, from varying price analyses to the specific target.   —“Behind and Beyond: Unveiling the Innovations from the Beauty Supply Chain” looks at the future developments of formulation of products, colors trends and packaging, from the importance of green packaging to luxury packaging. The seminar is organized in collaboration with ICMAD, with the participation of the CEO and president of ICMAD, Pam Busiek.   The Makeup Room The first edition of The Make Up Room brings together the companies attending the show, in workshops with famous makeup artists, fashion photographers and art directors, to understand the impact of fashion trends on the industry. The first workshop, “Outstanding Beauty: Covering Techniques, Optimizations Through Products, and Innovation Through Nuances”, is dedicated to outstanding beauty makeup.   The second seminar, “Grow Your Glam – A Journey Behind the Scenes of the Most Acclaimed Fashion Week and the Nuances that Lead to Top Printed Editorials” will focus on impactful editorial makeup, more artistic and theatrical, enhancing the importance of nuances, quality and techniques.   The Make Up Room, in collaboration with FTL MODA – New York Fashion Week, will host Suzanna Hallili and Victor Noble, makeup artists; Elio Nogueira, photographer for fashion magazines such as Vogue, L’Officiel, Harpers Bazaar; the hair stylist Matt Fugate and Pablo Patané, art director of FTL MODA. Top models Yun Gao and Stacey Farnet will be present as well.   Innovation Circle Cosmopack’s Innovation Circle will be dedicated to new products presented by exhibiting companies, which have already received the important awards of The Wall – the avant garde edition during Cosmopack Bologna.  (Photo shows Cosmopack 2015) 

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