Lancôme has inaugurated its new flagship store on the Champs-Élysées in the heart of Paris. 52 Avenue des Champs-Elysées is the new home of Lancôme, a new place for beauty where visitors can discover the brand's world.   
 
Throughout the two floors and 300 square meters, visitors will be immersed in the values that Lancôme says it cherishes: happiness, generosity, femininity, empowerment, trust and togetherness.
 
From the entrance, Lancôme welcomes visitors into an immersive space: The Joy of Now. With updates that will "pop up" five times a year, this pop-up is an exhibition space with a triple height ceiling and ornamented with hanging rose petals. The decor marks the entrance into Lancôme's world with an engaging experience, both physical and digital, which plunges visitors into the atmosphere of the flagship store.
 
"We're proud to see the Lancôme flagship come to life: this new home for Lancôme offers a unique and elevated customer experience. Lancôme expresses its grandeur, as the number 1 luxury beauty brand in the world, bringing happiness to life with a heart that beats with beauty,” commented Françoise Lehmann, global president of Lancôme. “This new venue is a true home of beauty and happiness, where our guests are invited to experience and delve into what the brand has to offer in terms of beauty products, services, personalization, gifting and technology. Most importantly of all we want them to leave feeling happy. We want this flagship to become a "must-see" and an iconic beauty address for Parisians and tourists of the world alike."