2019-12-23 18:25:29
Cat-Themed Beauty Collection to Launch in Japan
2019-12-23 18:25:29
China's beauty brand Venus Marble, founded in 2017, launched with an eye-shadow palette designed with a marble texture and, according to the brand, was highly successful when brought to the Japanese market and sold in sales channels including Cosme, Rosemary and LoFt.
A new cat-themed collection, shown above, is the latest from the brand.
It will contain 15 SKUs, with the eye-shadow products launched first. Each of the six eye-shadow sets represents a different kind of cat, and features one color that matches with a corresponding cat, so that “the personality of the specific cat can be fit the makeup style of consumers.”
The new collection also contains lip gloss, blush and other products, with the lip gloss launching this month. The brand will now introduce its new products in a series.
Venus Marble plans to extend to more stores in Japan, which marks a further step to realize its global layout, according to Wen Chong, the brand's co-partner responsible for sales channels.
In the future, Venus Marble will continue its focus on Asia while also expects to explore the European market in 2020 and North America market for the next step.
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