2022-06-21 16:21:28

Estée Lauder Companies Updates Brand Leadership

2022-06-21 16:21:28

Amber Garrison has been named Global Brand President, Origins and Corey Reese has been promoted to Senior Vice President, GM, Bumble and bumble.

Global beauty company The Estée Lauder Companies has made two key leadership appointments for its Origins and Bumble and bumble brands, effective July 1, 2022.
 
Amber Garrison has been named Global Brand President, Origins and Corey Reese has been promoted to Senior Vice President, GM, Bumble and bumble. Both leaders will report to Jane Hertzmark Hudis, Executive Group President, and serve on the company’s Executive Leadership Team.
 
“These appointments reflect our company’s commitment to enabling top talent with meaningful career growth opportunities and demonstrate the company’s unwavering confidence in their leadership to further maximize the growth potential of each brand,” said Jane.

Amber Garrison Appointed Global Brand President, Origins

As Global Brand President, Garrison will be responsible for driving Origins’ short-term and long-term strategy and setting the brand on a path to win globally and in key markets. Working closely with her leadership team, she will focus on elevating brand equity, broadening consumer reach, and driving the brand’s innovation and hero product strategies to the next level.
 
“A recognized leader, Amber brings to Origins a combination of brand-building expertise and deep strategic acumen,” said Jane Hertzmark Hudis. “At the helm of Bumble and bumble, Amber unlocked the power of the brand by understanding its DNA and styling roots; providing the vision to take the brand into the future; and leading a turnaround by focusing on innovation, hero products, the brand’s digital evolution and Inclusion, Diversity & Equity. Amber’s track record of successful brand transformation, while mindfully preserving the heart and soul of a brand, make her ideally suited to lead Origins into its modern future.”
 
Garrison is a champion for developing emerging talent and fostering Inclusion, Diversity & Equity. She has served as a sponsor and featured speaker for ELC’s women’s leadership program Open Doors, and as a mentor for From Every Chair, the company’s leadership and development program for Black employees.
 
Outside of ELC, Garrison has been a mentor for BeautyUnited, which supports the next generation of beauty and wellness leaders. She also proudly serves on the Board of Directors of Native Forward Scholars Fund, an organization dedicated to empowering Native scholars pursuing undergraduate, graduate, and professional degrees across the United States.
 
Garrison joins Origins from Bumble and bumble, where, as Global Brand President, she led the transformation of the brand into a growth engine for the company. Garrison led Bumble and bumble to deliver a step change in results, where under her leadership, the brand achieved impressive performance, particularly in the U.S.
 
Prior to Bumble and bumble, Garrison held the position of Vice President, Corporate Strategy where she led the development and deployment of ELC’s Corporate Strategy and 10-Year Strategic Compass.

Corey Reese Promoted to Senior Vice President, GM, Bumble and bumble

“A highly collaborative leader, Corey brings to Bumble and bumble a strong tenure of working alongside indie and artistry brands to harness their potential and nurture their growth. With a passion for hair care, a deep appreciation for creative, an ability to lead across disciplines and a commitment to advancing Inclusion, Diversity & Equity, Corey is well-positioned to lead Bumble and bumble into its next chapter of growth,” said Jane.
 
Building on Bumble and bumble’s momentum, Reese will lead the brand strategy and work closely with his leadership team to accelerate fast-growing consumer segments, channels and markets; spearhead new product and commercial innovation with a focus on hero products; and further strengthen Bumble and bumble’s digital footprint.
 
He will continue to reinforce brand storytelling across all platforms, building on the brand’s iconic styling authority, professional salon equity, and commitment to inclusion and individuality.
 
Most recently, Reese has supported M∙A∙C, Clinique, TOM FORD BEAUTY, Smashbox, GLAMGLOW and Too Faced as Vice President, Strategic Initiatives and Business Operations. His leadership played a key role in helping brands to realize new business opportunities, improve overall operational effectiveness and drive transformation.
 
During his tenure, Reese was instrumental in ELC’s makeup recovery strategy, resulting in a successful rebound for the category post-Covid. Responsible for leading the Creative and Brand Pillar of the company’s Commitment to Racial Equity, Reese helped to establish a pathway for brands to accurately and consistently represent, engage and meet the needs of diverse consumers, from concept to counter. Passionate about mentorship and sponsorship, he also serves as an Open Doors sponsor and is a mentor to many emerging leaders across the organization.
 
Previously Reese was Vice President, Senior Corporate Counsel and Assistant Secretary where he was responsible for a wide range of corporate legal matters, such as Mergers and Acquisitions, Global Corporate Subsidiary management, Corporate Finance, Corporate Governance and Board Affairs, Securities, and Corporate Philanthropy.