2022-07-15 11:52:07

A Look at What’s Happening at CPNA 2022

2022-07-15 11:52:07

Beauty industry executives fly to Las Vegas for Cosmoprof North America on July 12th to find new formula and packaging innovations.

Beauty executives are preparing to attend the leading beauty industry trade show in the U.S.—the 19th edition of Cosmoprof North America. It takes place in Las Vegas, on July 12-14, 2022.

The b2b event, which covers all sectors of the beauty industry, is moving to a new venue this year—the Las Vegas Convention Center. Show organizers are thrilled to be gearing up for the in-person event and look forward to seeing many new and familiar faces.

“There’s a renewed sense of optimism in the U.S.,” says Enrico Zannini, general manager of BolognaFiere Cosmoprof. “Cosmoprof North America is excited to welcome exhibitors and attendees to an exhilarating experience where they can network and share in person once again,” he says.

How many visitors will attend? “We’re anticipating a large crowd—and we have an exceptional new arena and a new show format,” says Zannini. Over a thousand exhibitors are divided into two main sections:

The North Hall—will feature Cosmopack and Supply Chain solutions. The only b2b event in the Americas dedicated to the entire beauty industry supply chain—covering raw materials and ingredients, private label and contract manufacturing, primary and secondary packaging, machinery and more.

The West Hall—will feature Cosmoprof and Finished Products, showcasing hair care, skincare, makeup, nails, natural products and country pavilions. Don’t miss the large outdoor terrace—and the digital screen in the lobby, which organizers say is the largest screen in any convention center in the U.S.

Zannini adds, “Domestic and international retailers, distributors, beauty brands and suppliers are all excited to reconnect as the prestige beauty market continues to grow from pre-pandemic levels. I believe we all share a positive outlook for the future.”

Not-To-Miss Special Sections

Within the two main areas, visitors will find the following special curated sections: Country Pavilions, “Discover Beauty Spotlights” and more.

Highlights include the essential “Beauty Tech” area within Cosmopack. It will feature apps, software, retail experience enhancements, virtual merchandising, e-commerce platforms, biotechnology, nanotechnology and more.

“Discover Green,” curated by spa media entrepreneur Mary Bemis, will feature brands dedicated to clean products and eco-friendly packaging.

“Discover Black-Owned Beauty,” curated by Adrienne Mason and Maria Torres of the Beauty International Group, aims to help retailers commit to the “fifteen percent pledge,” which asks businesses to dedicate 15% of their shelf space to Black-owned brands. This area will feature Black-owned beauty brands seeking access to market opportunities, educational resources, retail distribution and brand exposure.

Also, stop by the “CosmoTrends” installation in the West Hall, forecasted by BeautyStreams. It will showcase key trends that will drive the future beauty market.

Bookmark These CosmoTalks Conferences

Cosmoprof North America’s CosmoTalks lineup includes the following highlights.

On Tuesday, July 12th, 10:45am-11:45am—Larissa Jensen, vice president, Beauty Industry Advisor, NPD Group—and a member of Beauty Packaging’s Board of Advisors—will present “Prestige Beauty: Industry Growth & Opportunities.”

Jensen will explore the retail and consumer behavior trends shaping the beauty industry, so you’ll be able to identify opportunities in the year ahead.

On Wednesday, July 13th, 9:30am-10:30am, FIT will present its Capstone 2022 research—“Looking Forward & Looking Back: Beauty’s Reformation & Renaissance.” Presenters will explore the consumer’s desire for self-care solutions that expand into holistic health. The presentation will be moderated by Professor Stephan Kanlian, chairperson of FIT’s Master’s Degree Program in Cosmetics & Fragrance Marketing.

The graduates presenting are: Corey Fenton, assistant VP of U.S. Marketing, L’Oréal Paris; Nicole Martino, director of Marketing & Innovation, PPI Beauty; Jamie O’Brien, senior manager of global marketing and product innovation, SkinCeuticals; and Lía De Sola, global brand development manager, Dove Men, Unilever.

Also, on Wednesday, July 13th, 10:45am-11:45am—Yarden Horwitz, co-founder of Spate, will present “AI for Spotting the Next Big Beauty Trends.” Spate analyzed over 20 billion search signals across the beauty and wellness categories to determine the top trending products searched by consumers. Insights will benefit everyone from product development teams to marketing executives.

All the Essential Details You Need

The Cosmoprof North America show is open from 9am-6pm on July 12-13; and 9am-3pm on July 14. Parking is available at the Los Angeles Convention Center for $10 a day.

The Las Vegas Monorail is a convenient way to travel quickly down the Las Vegas Strip to the Las Vegas Convention Center. It is directly connected to several hotels and offers Cosmoprof fare discounts. See the “Plan your visit” section of the Cosmoprof North America website.

There’s also a convenient way to get around the convention center. Travel on an electric Tesla vehicle on the Loop—two one-way tunnels that turn a 25-minute walk into a 2-minute ride. Loop stations at the convention center include:

• West Station—above ground, near West Hall
• Central Station—below ground near North Hall’s main entrance.

The exhibition halls include dining options, such as restaurants and cafes.