2022-10-13 18:40:46
Beauty Pie Recruits Jenna Lyons to Launch a Refillable Lipstick
2022-10-13 18:40:46
Beauty Pie collaborated with style guru and founder of fake lash brand Loveseen, Jenna Lyons, to launch its new lipstick—'The UnLipstick.'
The matte formula delivers creamy and moisturizing color for lasting hydration, the brand says. It contains UndaPlump extract, "blotted tint" pigments, and nourishing natural waxes.
It's name, 'The UnLipstick,' comes from the "blotted tint" effect it creates as it glides onto the lips.
Lyons curated a palette of eight shades, shown above. They're listed here in the order shown—
- Jenna
- Lipstick Pink
- Winner
- Nothing On
- Crushed Petal
- Sheer Mocha
- Strike While It's Hot
- Cherry Cherry
A Chic Aluminum Refillable Lipstick Case
Beauty Pie's team always develops eco-friendly packaging, with lots of lightweight compacts, for example, made using recycled and recyclable materials. 'The UnLipstick' is another one of its examples of sustainable packaging.The polished recycled aluminium case is designed so consumers can keep refilling it—endlessly. "It's made to last a lifetime," the brand states. The inner components are made using recycled plastic. It also features a magnetic closure, which gives it a luxe feel to elevate the user experience.
Beauty Pie says there's a shade of Wondergel Long-Wear Lip Liner that perfectly complements each of the 'The UnLipstick' shades, and offers shoppers an online guide with the best pairings.
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