L’Oréal showcased new beauty tech innovations at Viva Technology in Paris. The portfolio is designed to deliver ‘Beauty for Each, Powered by Beauty Tech'. 
 
The portfolio includes skin and hair diagnostics, a GenAI-powered personal beauty assistant, a GenAI Beauty Content Lab called CREAITECH to augment creativity, a revolutionary hair dryer based on infrared light technology, a micro-resurfacing device for advanced skincare performance, and the most realistic, human skin-like technology platform for scientific research and product testing.
 
Barbara Lavernos, Deputy CEO in charge of Research, Innovation and Technology, L'Oréal Groupe commented,
 
"Having pioneered Beauty Tech for years, we are firm believers that technology can push the boundaries of what's possible for beauty to improve the lives of people around the world. With advanced diagnostics, augmented beauty services, GenAI assistants, augmented creativity in the GenAI era, and breakthrough electronic devices, we are shaping the beauty of the future to be more personalized, more inclusive, and more responsible.”
 
L’Oréal Groupe’s in-house GenAI Beauty Content Lab, CREAITECH, is an advanced lab with tools set to transform content production for the Groupe. CREAITECH allows L'Oréal to scale the creation of brand-compliant and localized content across its 37 beauty brands, and in parallel, upskill L'Oréal marketers on the latest creative technologies.
 
Asmita Dubey, Chief Digital and Marketing Officer, L'Oréal Groupe said,
 
"Our CREAITECH GenAI Beauty Content Lab is a testament to what a human hand and a GenAI tool can achieve together in creativity. With our new Brand Custom Models, we can train GenAI to recognize the unique visual codes of our brands and launch innovative beauty campaigns faster. Importantly, we can do so without compromising our principles of responsible AI, which include not using AI-generated life-like images of the face, body, hair, and skin to support or enhance product benefits in our external communication."
 
Skin Technology by L'Oréal more closely mimics the diversity of real, human skin, including conditions such as eczema and acne, as well as the ability to tan and heal from injury. L'Oréal is currently working with start-ups and institutes worldwide on further developing technology to enable skin that can feel.
 
Dubey continued,
 
"Meanwhile, with Meta, we unveil the New Codes of Beauty Creator Program to empower the next generation of 3D, AR, and AI creators and explore new creative frontiers in beauty. Our brands L'Oréal Paris, Lancôme, and La Roche-Posay are pioneering and embracing these new creative territories through collaborations with a squad of 30 creators adept at leveraging cutting-edge tools and techniques. Our goal is to unleash technological creativity in a rising creator economy." 

Announced Beauty Tech for Industry

Skin Technology by L'Oréal
L'Oréal CREAITECH GenAI Beauty Content Lab
New Codes of Beauty: Creator Economy

Announced Beauty Tech for Consumers

Kiehl’s Derma-Reader
Lancôme Renegie Nano-Resurfacer| 400 Booster
L’Oréal Paris Beauty Genius
L'Oréal Professionnel AirLight Pro
L'Oréal Professionnel My Hair [iD] Hair Reader