L’Oréal China held its 2024/2025 Annual Results Press Meeting, where the company reaffirmed its belief in the “Essentiality of Beauty,” shared its consumer-centric approach, and introduced its latest strategic investments.

At the meeting, the President of L’Oréal North Asia Zone and CEO of L’Oréal China, Vincent Boinay reaffirmed L’Oréal’s confidence in China’s beauty market, driven by the country high-quality development and beauty’s stronger-than-ever relevance to Chinese society. 

Boinay commented, 

“L’Oréal’s purpose of creating beauty aligns with Chinese consumers’ growing aspiration of a better life. We firmly believe that investing in China is investing in the future. With a long-term commitment, we will continue to deepen our presence in China, seizing opportunities from beauty’s socio-economic impact, enhancing our proximity to Chinese consumers, and elevating the game with strategic investments.”

In 2024, despite a challenging market, L’Oréal maintained its leadership in China, driven by the strength of its 4 divisions. 

L’Oréal Paris, Lancôme, and Kérastase respectively lead in mass beauty, luxury beauty, and hair care, while L’Oréal Dermatological Beauty captured the largest market share.

Fully confident in the potential of the Chinese market, L’Oréal will continue its Beauty Stimulus Plan, to solidify China’s strategic importance for the group and lay the foundation for future growth, expanding investment in key areas:

• Innovation
• Society
• Talents
• Ecosystem

Innovation

To help drive innovation, L’Oréal continues its Big Bang Beauty Tech Innovation Program with a new sustainability track and emphasizes AI as a transversal focus across all tracks.

L’Oréal has also invested in Longevity Integrative Science, introducing groundbreaking products like Cell BioPrint, and Lancôme Absolue Longevity Cream.

Society

Tailoring the “Essentiality of Beauty” program in China, L’Oréal is collaborating on a socio-economic study on beauty with partners including China Association of Fragrance, Flavor and Cosmetic Industries, and co-developing a cultural partnership with the National Museum of China.

Talents

The 2025 Youth Fun, L’Oréal China’s flagship youth empowerment program, kicked off last week with three newly upgraded tracks incl. a beauty-tech hackathon for university students.

Ecosystem

L’Oréal China established two new investment funds dedicated to supporting Chinese beauty brands and related companies, fostering their growth in China and beyond. 

The first fund, launched in partnership with Cathay Capital and the Jing’an district of Shanghai, will focus on investing in growth-stage beauty brands and related businesses. 

The second fund, managed by Tiantu Capital in collaboration with BOLD, the venture capital fund of L’Oréal, aims to invest in early-stage companies within the same sector.

China Market Plan

Laurence Ma, Deputy CEO of L’Oréal China and General Manager of Luxury Division shared L’Oréal China’s systematic strategic framework. 

• Focus on consumer-centricity and win key consumers including Gen-Z, Gen-X, Boomers, and men. 
• Sharpen and build a unique brand portfolio by introducing highly promising brands, such as Miu Miu and Dr. G.
• Elevate hero products driven by innovation, develop breakout hits, and inspire global innovation. 
• Advance omnichannel footprint, expand penetration in lower-tier cities, and empower new retail with aspirational experiences and professional partnerships.
• Build a multi-generational management team and enhance reputation among both employees and the public with a people-first belief. 

This new agenda leverages its strengths and deep consumer insights while maintaining a consumer-centric approach.